Privacy & Cookie Policy
Last updated: 28 September 2026
Introduction
Bootstrap Innovations Pty Ltd t/a Merchable Co ("we," "our," or "us") is committed to protecting your privacy. This Privacy & Cookie Policy explains how we collect, use, disclose, and safeguard your information when you use our merchandise management platform.
Information We Collect
Personal Information
- Name, email address, and contact information
- Company information and billing details
- Account credentials and profile information
- Communication records and support requests
Usage Information
- Device information and browser data
- Usage patterns and feature interactions
- Performance metrics and analytics data
- Log files and technical information
How We Use Your Information
- Provide and maintain our services
- Process transactions and orders
- Communicate with you about our services
- Improve our platform and user experience
- Comply with legal obligations
Cookies, Analytics and Advertising
We use cookies and similar technologies to run the site, understand how it is used, and show relevant advertising:
- Essential cookies: keep you signed in, hold your cart and secure checkout.
- Preference cookies: remember your settings, such as currency and language.
- Analytics (Google Analytics): measure visits, page views and conversions such as sign-ups and orders.
- Advertising (Google Ads): measure whether our ads lead to sign-ups or orders, and show Merchable ads to people who have visited merchable.co or app.merchable.co (remarketing). With Google Signals, Google may associate this activity with the Google accounts of users who have turned on ad personalisation.
- Hashed contact details: when you sign up, send an enquiry or place an order, we may send Google a one-way encrypted (hashed) version of your email address to measure ad conversions. Google does not receive your email address in readable form.
Stores Run by Our Partners
On stores hosted by Merchable for our partners, we collect analytics to measure store performance, but we do not use store visitors for Merchable advertising or remarketing.
Your Choices
Visitors in the UK, EEA and Switzerland are not tracked for analytics or advertising. You can manage Google ad personalisation at adssettings.google.com or opt out of Google Analytics with Google's browser add-on .
Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Your Rights
You have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion of your data
- Object to data processing
- Data portability
Contact Us
If you have questions about this Privacy & Cookie Policy, please contact us at:
Email: privacy@merchable.co
Address: Level 2, Building A/6 Innovation Pkwy, Birtinya QLD 4575